IHG Brings Noted Collection to the Middle East With First Riyadh Signing

IHG Hotels & Resorts has signed a franchise agreement to bring its newest global brand, Noted Collection, to the Middle East for the first time, with a 107-key property set to open in Riyadh’s Al Olaya district by the end of 2026.

The agreement, signed with Morina Development & Investment Co., will see an existing property converted into Cantonal Hotel Riyadh, Noted Collection by IHG. It marks the first hotel under the brand anywhere in the region, and comes just months after IHG introduced Noted Collection globally as its 21st brand, built around independently minded properties with a distinct sense of place.

The hotel sits in Al Olaya, Riyadh’s primary commercial district, within easy reach of Kingdom Centre Tower, Al Faisaliah Tower and the King Abdullah Financial District, and roughly 30 minutes from King Khalid International Airport.

For IHG, the signing extends a collection built around independent character rather than a single unified design language, while giving owners access to the group’s commercial platforms and its IHG One Rewards loyalty programme. For Riyadh, it adds to a wave of global brands using the capital as an early or first regional market for new concepts, as international operators compete for position ahead of continued hotel supply growth in the city.