AlUla Breaks Ground on Numaj, a New Marriott Autograph Collection Hotel

AlUla Development Company has started construction on Numaj, a 250-key hotel that will be operated by Marriott International under its Autograph Collection Hotels brand, marking a new phase of delivery for the Saudi giga-project.

The hotel is expected to open in 2027. John Pagano, managing director of AlUla Development Company, described the groundbreaking as a clear step forward in the destination’s delivery agenda, a signal that AlUla, one of the lower-profile giga-projects relative to NEOM or Red Sea Global, is progressing on its own construction timeline.

The Autograph Collection positioning, built around independent, characterful properties rather than a standardised brand template, aligns with AlUla’s broader identity as a heritage and archaeology-led destination, distinct from the beach-resort framing of Red Sea Global or the futuristic positioning of NEOM.